Bstore is an Australian footwear retailer that sells comfortable and supportive shoes for men, women, and children. The store offers popular brands such as Birkenstock, Blundstone, FitFlop, and FRANKiE4. Bstore operates both online and through physical stores in Australia. Customers can shop for sandals, sneakers, boots, work shoes, and accessories. With clear contact details, payment options, and return policies, Bstore provides a straightforward shopping experience for footwear buyers.
When you come across an online store for the first time, it is normal to ask questions before spending your money. Is Bstore legit? Is Bstore safe? Is Bstore legal, or could it be another online shopping scam? These are sensible questions, especially when you are buying branded footwear online.
For clarity, this review focuses on Bstore Australia at bstore.com.au, a footwear retailer that sells Birkenstock, FRANKiE4, FitFlop, Blundstone, MBT, EMU Australia, BOGS, Archies, and other footwear brands. It should not be confused with websites that have similar names.
After checking its business registration, website information, return policies, customer feedback, payment choices, and company history, there are several signs showing that Bstore is legit. The company behind the website has an active Australian Business Number, physical contact details, established retail stores, and a trading history going back many years.
That does not mean every customer will have a perfect experience. There are some Bstore complaints and problems reported online. However, the evidence I found does not suggest that Bstore Australia is a scam.
What It Means
Bstore is an Australian footwear retailer that focuses mainly on comfortable and supportive shoes. According to the company’s About page, Bstore started in 2001 and has grown from a single store to 11 physical locations in Australia.
Its product range includes footwear for men, women, and children. You can find sandals, sneakers, boots, clogs, work shoes, walking shoes, waterproof footwear, and orthotic-friendly options.
Some of the major brands available include:
- Birkenstock
- FRANKiE4
- FitFlop
- Blundstone
- MBT
- EMU Australia
- BOGS
- Archies
- Ambitious
The website says Bstore has been an authorised Birkenstock retailer since 2001. It also describes itself as one of Australia’s major sellers of comfort footwear.
So, Bstore is not an investment website, cryptocurrency service, casino, betting site, or gaming platform. It is a normal online and physical footwear retailer.
Is Bstore Legit?
Yes, Bstore appears to be legit.
One of the strongest reasons is that the company behind it can be independently verified. Australia’s official ABN Lookup identifies BSTORE PTY LTD as an active Australian private company with ABN 34 008 745 051. Its ABN has been active since June 9, 2000, and it has been registered for GST since July 1, 2001.
Bstore also publishes the same ABN on its own website, along with a head-office address in Osborne Park, Western Australia, an Australian telephone number, and an email address.
These are positive legitimacy signs because many questionable online stores hide basic company information.
Some signs suggesting Bstore is legitimate include:
- An active Australian company registration
- A verifiable ABN
- A physical Australian head-office address
- Australian customer-service telephone number
- Multiple physical retail locations
- A history dating back to 2001
- Published terms and conditions
- Published privacy policy
- Clear shipping information
- A returns and exchanges policy
- Established branded footwear
- Independent customer reviews
For these reasons, I would not classify Bstore Australia as a scam based on the evidence currently available.
Is Bstore Safe?
Another common question is: Is Bstore safe?
In general, Bstore is safe to use for normal online shopping, although no online retailer can guarantee that every purchase will be completely problem-free.
Bstore has a detailed privacy policy explaining what personal information it collects and how that information may be used. The company states that information used to complete orders is handled securely and confidentially. It also says it does not sell or trade customers’ personal information and that certain information may be shared with service providers such as couriers and organisations carrying out fraud or security checks.
Customers should still use the usual precautions when shopping online:
- Make sure you are visiting bstore.com.au
- Check the product size carefully
- Read the return conditions before ordering
- Use a payment method with buyer protection where possible
- Keep your order confirmation and receipt
- Never send payment to an unexpected bank account supplied through an unsolicited email
- Use a strong password if creating an account
Therefore, when people ask whether Bstore is safe, my assessment is generally yes, provided you are using the genuine Bstore Australia website.
Licensing and Regulation
Bstore does not need a casino, gambling, financial, or gaming licence because it is a retail footwear company.
However, its corporate status can be checked through Australia’s official business register. ABN Lookup confirms that BSTORE PTY LTD is an active Australian private company. The entity has ABN 34 008 745 051 and is registered for GST.
Australian online retailers are also subject to consumer laws. The Australian Competition and Consumer Commission explains that online businesses have the same responsibilities to consumers as physical stores. Consumer guarantees under Australian Consumer Law can cover issues such as acceptable product quality, misleading claims, faults, and certain refund or replacement rights.
So, is Bstore legal? Based on its active company registration and established Australian operations, there is strong evidence that Bstore operates as a legal retail business.
Game Selection
This section is not really applicable to Bstore because Bstore is not a casino or gaming website.
There are no slots, table games, sports betting markets, poker games, or live casino products.
Instead, you could think of Bstore’s “selection” as its footwear catalogue. The store carries products across categories such as:
- Women’s shoes
- Men’s shoes
- Children’s footwear
- Sandals
- Sneakers
- Boots
- Clogs
- Work shoes
- Walking shoes
- Waterproof footwear
- Orthotic-friendly footwear
- Accessories
- Gift cards
Bstore also offers well-known brands such as Birkenstock, FitFlop, FRANKiE4, Blundstone, MBT, and others.
In my view, this broad product range is one of the stronger points of the store.
Software Providers
Again, the term software providers normally applies to online casinos, financial platforms, or technology companies. Bstore does not offer casino software.
It operates an e-commerce website where customers can browse products, choose sizes and colours, add products to their cart, and complete purchases.
Third-party services are also used for areas such as payments, deliveries, reviews, and marketing. Its privacy policy explains that customer information may sometimes be provided to outsourced companies where needed to supply goods or perform services.
Therefore, software providers are not an important factor when deciding whether Bstore is legit.
User Interface and Experience
Bstore’s website has the type of layout you would expect from a modern online footwear store.
You can browse according to:
- Gender
- Brand
- Product type
- New arrivals
- Sale items
- Work footwear
- Accessories
Product pages provide information about sizes, colours, width, fitting, materials, product features, reviews, and returns.
For example, Birkenstock product pages may explain the difference between regular and narrow sizing. That can be useful because getting the wrong shoe size is one of the most common problems when buying footwear online.
I also like the fact that Bstore provides sizing information rather than simply listing a product and expecting shoppers to guess.
However, you should still check sizing carefully before buying because sizing can differ between brands and models.
Security Measures
Security is an important part of determining whether Bstore is safe.
Bstore has a privacy policy covering the collection and handling of customer information. It states that customer details required to process an order may include information such as:
- Name
- Billing address
- Shipping address
- Phone number
- Email address
Bstore says this information is handled confidentially and may be supplied to certain third-party service providers when necessary, such as couriers and fraud or security-check providers.
Bstore also offers payment options operated by established third-party providers. For example, Afterpay states that its security measures include transaction monitoring, multi-factor authentication, and encryption.
However, remember that technical security does not remove every shopping risk. You should still protect your account information and check that you are visiting the correct website.
Customer Support
The availability of real customer support is another positive sign when checking whether an online company is Genuine.
Bstore provides several contact options.
According to its official contact page, customers can reach its customer-service team by telephone or through its online contact form. Its published contact information includes:
- Customer-service phone: 1300 818 849
- Email: happyfeet@bstore.com.au
- Head office: Unit 1, 50 Howe Street, Osborne Park, WA 6017
Customer-service hours are listed as Monday to Friday, from 9:00am to 3:00pm AWST, excluding weekends and Western Australian public holidays.
The presence of a phone number, physical office, email address, and physical retail locations gives customers several ways to seek assistance if they have a problem.
Payment Methods
Bstore supports different payment choices.
Two clearly advertised options include Afterpay and Zip Pay. Afterpay allows qualifying shoppers to divide a purchase into four instalments over six weeks, while Zip Pay provides another buy-now-pay-later option subject to its own eligibility requirements and fees.
As with any buy-now-pay-later service, I recommend reading the conditions carefully. Late payments may result in fees.
Using recognised payment services is generally preferable to sending money using untraceable methods.
When paying online, you should:
- Check the final amount before confirming payment
- Understand any instalment agreement
- Keep your receipt
- Check your bank statement afterward
- Contact Bstore quickly if you notice an incorrect transaction
Shipping and Delivery
Shipping is another important area because many Bstore problems mentioned by shoppers may relate to orders, delivery, sizing, or returns rather than fraud.
Bstore says that it sends orders using Australia Post Express. Orders available at its warehouse are generally dispatched within 24 hours during business days. If the product needs to be transferred from one of its stores, dispatch may take an additional day.
At the time of this review, the stated shipping structure includes:
- Free express delivery for orders over $160
- $10 express shipping for orders between $120 and $159.99
- $15 express shipping for orders below $120
The company says delivery usually takes around one to four business days in major metropolitan areas, while some rural areas can take longer.
These conditions can change, so I recommend checking the latest shipping information before placing an order.
Returns and Refunds
One area you should understand before buying is the returns policy.
Bstore says online purchases can generally be returned within 30 days, provided the products remain unworn, in their original condition, and in appropriate packaging.
However, return rights depend on the type of purchase.
For example:
- Full-price products may qualify for refunds, store credit, or exchanges.
- Sale products may be limited to store credit or exchanges.
- Final-sale products generally cannot be returned unless faulty.
- Certain special-sale items may have additional restrictions.
- Customers who do not purchase return coverage may have to pay return shipping costs.
Bstore also warns customers not to place a shipping label directly onto the shoe box, as a repackaging fee may apply.
It is important to remember that store policies do not remove rights that customers may have under Australian Consumer Law for faulty or misrepresented goods. Australian consumer guarantees apply automatically where relevant.
Bonuses and Promotions
Because Bstore is not a casino, it does not offer gambling bonuses such as deposit bonuses, free spins, or cashback betting offers.
Instead, customers may see normal retail promotions, including:
- Sale prices
- Seasonal promotions
- Promotional discount events
- Newsletter offers
- Member promotions
- Giveaways
Bstore’s terms also describe a free Bstore Family membership that can provide marketing updates, special offers, and entry into a monthly draw for a pair of shoes valued at up to $250.
As always, promotional conditions can change. I recommend reading the terms before purchasing something simply because it appears to be heavily discounted.
Reputation and User Reviews
Customer feedback is one of the most useful areas to check when asking is Bstore legit or a scam?
Bstore has accumulated reviews across different websites. ProductReview.com.au currently shows a strong overall reputation, with a rating of approximately 4.6 out of 5 from 120 reviews, with around 90% categorised as positive and 10% negative at the time checked.
Positive reviews commonly mention areas such as:
- Fast delivery
- Helpful employees
- Easy ordering
- Comfortable footwear
- Good product selection
- Successful exchanges and returns
However, Bstore complaints do exist.
Some negative reviewers have complained about matters such as:
- Product quality
- Products not meeting expectations
- Sizing
- Return difficulties
- Promotions changing after an order
- Differences between expectations and the product received
It is important to keep this in perspective. A legitimate retailer can still receive negative reviews. What matters is whether there is a broad pattern showing that customers routinely pay and receive nothing, the company cannot be identified, or consumers have no way to contact it.
I did not find evidence of that pattern for Bstore Australia.
Bstore Complaints and Problems
No review would be complete without discussing possible Bstore problems.
One common issue with online footwear shopping is sizing. Even if you normally wear a certain size, individual brands may fit differently.
Other possible issues include:
- A shoe not fitting correctly
- Sale items having more restrictive return terms
- Return postage costs
- Products selling out
- Delays during busy sales periods
- Refund or exchange processing times
- Differences in personal expectations about comfort
Before ordering, I suggest checking the size guide and reading the returns terms carefully.
If you receive a faulty or incorrect product, contact Bstore quickly and keep photographs, your receipt, emails, and other order records. The ACCC also advises online shoppers to keep copies of receipts, product descriptions, emails, and other purchase documents in case there is a dispute.
Is Bstore a Scam?
Based on the evidence I reviewed, Bstore Australia does not appear to be a scam.
It has several characteristics that are usually difficult for a fake shopping site to copy over a long period:
- Active Australian company registration
- Long operating history
- Verifiable ABN
- GST registration
- Physical head-office address
- Multiple physical stores
- Australian telephone support
- Established branded products
- Published returns and shipping policies
- Independent customer reviews
This does not guarantee that every order will be perfect. You may still find Bstore complaints, just as you will with many established retailers.
But complaints about sizing, returns, delivery, or customer service are not automatically evidence of a scam.
Important: Do Not Confuse Bstore With Similar Websites
This point is worth mentioning because there are websites online with names similar to “Bstore.”
This review relates specifically to Bstore Australia at bstore.com.au.
You should always check the exact domain name before paying. A similarly named website does not necessarily have any connection to Bstore Pty Ltd.
I strongly recommend checking:
- The exact website address
- Company contact details
- ABN details
- Return address
- Payment page
- Customer reviews
Do not assume that a website is legitimate simply because its name looks similar to a genuine company.
Bstore Legit and Safe Pros and Cons
Pros
- Bstore appears to be a legitimate Australian footwear retailer.
- It has physical stores and clear business contact details.
- The website offers well-known footwear brands.
- Secure and recognised payment options are available.
- Bstore provides shipping, return, and privacy policies.
- Many customers report positive shopping experiences.
Cons
- Some customers have reported sizing problems.
- Returns may have certain conditions or costs.
- Sale items can have stricter return rules.
- Customer service experiences may vary.
- Delivery may take longer in some locations.
Conclusion: Is Bstore Legit and Safe?
So, is Bstore legit and safe?
Based on the available information, Bstore is legit, and there are reasonable signs that Bstore is safe for normal online shopping. Bstore Australia is operated by BSTORE PTY LTD, an active Australian private company with ABN 34 008 745 051. Official ABN records show the business entity is active and registered for GST.
The retailer also provides a physical Australian address, customer-service telephone number, email support, published terms, a privacy policy, shipping information, and a returns system. Bstore says its footwear business started in 2001 and has expanded to 11 Australian locations.
There are Bstore complaints and problems, particularly around areas such as product expectations, sizing, promotions, and returns. However, negative customer experiences alone do not make a business fraudulent.
Overall, I found no strong evidence that Bstore Australia is a scam. Its company registration, long trading history, physical presence, identifiable contact information, product range, and customer feedback provide meaningful signs that it is a legitimate and Genuine retailer.
If you plan to shop there, I would still recommend reading the size guide and return policy carefully before paying. That simple step can prevent many of the most common problems associated with buying shoes online.
Bstore FAQ in Brief
Is Bstore legit?
Yes, Bstore appears to be a legitimate Australian footwear retailer with physical stores and an established online presence.
Is Bstore safe?
Bstore is generally considered safe for online shopping when you use its official website and secure payment methods.
What does Bstore sell?
Bstore sells sandals, sneakers, boots, work shoes, and other footwear for men, women, and children.
What brands does Bstore offer?
Popular brands include Birkenstock, Blundstone, FitFlop, FRANKiE4, MBT, and EMU Australia.
Does Bstore have physical stores?
Yes, Bstore operates several physical retail stores in Australia.
Does Bstore accept returns?
Yes. Eligible online purchases can generally be returned within the stated return period, subject to Bstore’s conditions.
Are there Bstore complaints?
Yes, some customers have reported issues involving sizing, returns, product expectations, or customer service.
Is Bstore a scam?
There is no strong evidence suggesting that Bstore Australia is a scam. It appears to be a genuine and established retailer.
Is Bstore Legit and Safe or a Scam
Summary
Bstore appears to be legit and safe for online shopping. It is an established Australian footwear retailer with physical stores, clear contact details, and a registered business presence. Customers can find popular shoe brands, secure payment options, and a published return policy. While some Bstore complaints involve sizing, returns, or customer service, these do not strongly suggest a scam. Overall, Bstore seems genuine and generally trustworthy for buyers in Australia today.
Pros
- Bstore appears to be a legitimate Australian footwear retailer.
- It has physical stores and clear business contact details.
- The website offers well-known footwear brands.
- Secure and recognised payment options are available.
- Bstore provides shipping, return, and privacy policies.
- Many customers report positive shopping experiences.
Cons
- Some customers have reported sizing problems.
- Returns may have certain conditions or costs.
- Sale items can have stricter return rules.
- Customer service experiences may vary.
- Delivery may take longer in some locations.

